Privacy Policy

Welcome to Sure Ground Life (“Sure Ground Life,” “we,” “us,” or “our”).

Sure Ground Life is a Christian-focused website providing articles, resources and educational content relating to Christianity, theology, Christian living, faith, parenting and family life. We also create and publish ebooks, colouring books, printable resources and other faith-based products.

This Privacy Policy explains how we collect, use, store, protect and otherwise process personal information when you visit or interact with our website, suregroundlife.com, contact us, subscribe to our newsletter, or interact with our products and services.

Sure Ground Life operates from South Africa and aims to process personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable privacy laws.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

We may collect personal information that you voluntarily provide to us, as well as certain information that is automatically collected when you use our website.

Information you provide directly

Depending on how you interact with Sure Ground Life, this may include:

• Your name
• Email address
• Information submitted through our contact form
• Information provided when subscribing to our email newsletter
• Information contained in correspondence you send to us
• Information you voluntarily provide when communicating with us about our content, products or services

You are generally able to browse our website without providing personal information.

Information collected automatically

When you visit our website, certain technical information may be collected automatically. This may include:

• IP address
• Browser type and version
• Device type
• Operating system
• General geographic information
• Pages visited
• Approximate time spent on pages
• Referring website
• General website usage and interaction information

This information may be collected through cookies, analytics tools and similar technologies.

We may use personal information for purposes including:

• Responding to enquiries submitted through our contact form
• Communicating with you when you contact us
• Sending newsletters and other communications you have requested
• Delivering or providing access to products or resources where applicable
• Managing and improving our website
• Understanding how visitors use our website
• Improving our articles, resources, products and services
• Monitoring website performance and security
• Detecting and preventing misuse, fraud or security incidents
• Maintaining appropriate business and administrative records
• Complying with applicable legal and regulatory obligations

We will only process personal information for a lawful and appropriate purpose.

If you contact us through the contact form on our website, we may collect the information you choose to provide, which may include your name, email address and the contents of your message.

We use this information to respond to your enquiry and communicate with you regarding the matter about which you contacted us.

Please avoid submitting unnecessary sensitive personal information through the contact form.

We do not use information submitted through the contact form for unrelated marketing purposes unless you have separately agreed to receive marketing communications or we otherwise have a lawful basis to do so.

If you voluntarily subscribe to the Sure Ground Life email newsletter, we will collect your email address and any other information necessary to manage your subscription.

Our newsletter may contain:

• Christian encouragement and faith-based content
• Articles and resources
• Information about new ebooks and colouring books
• Parenting and family resources
• Information about new Sure Ground Life products
• Announcements, promotions or offers

You may unsubscribe from our newsletter at any time by using the unsubscribe link included in our emails or by contacting us at hello@suregroundlife.com.

We do not sell or rent newsletter subscriber information to third parties.

Our email newsletter may be managed or delivered using a third-party email service provider. Such providers may process subscriber information on our behalf and may have their own privacy policies and terms.

We use Google Analytics to help us understand how visitors use our website.

Google Analytics may collect information such as:

• Pages visited
• How visitors arrived at our website
• Approximate location
• Device and browser information
• Website interactions
• Time spent on pages
• Other information relating to website usage

We use this information to understand which content is useful to our visitors, improve our website and monitor website performance.

Google may process information in accordance with its own privacy policies and terms.

You can learn more about how Google processes information through Google's privacy resources.

Our website may use cookies and similar technologies.

Cookies are small files or pieces of information stored on your device when you visit a website. They can help websites function correctly, remember preferences and understand how visitors use the website.

We may use cookies for purposes including:

• Essential website functionality
• Website security
• Website performance
• Remembering preferences
• Analytics
• Understanding website traffic and usage

Some cookies may be placed by third-party services, including analytics or other services used by our website.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of parts of our website.

Where applicable law requires consent before certain non-essential cookies are used, we will seek the appropriate consent.

Sure Ground Life creates and publishes ebooks, colouring books, printable resources and other faith-based products.

Our products may be sold or distributed through third-party platforms, including:

• Amazon / Amazon KDP
• Gumroad

When you purchase a product through a third-party platform, your transaction is generally processed by that platform rather than directly by Sure Ground Life.

For example, Amazon and Gumroad may collect information necessary to process your purchase, such as payment, billing, account or transaction information.

Third-party platforms are responsible for their own processing of personal information and have their own privacy policies and terms.

We encourage you to review the relevant third-party privacy policies when using those services.

Sure Ground Life may in the future offer products directly through suregroundlife.com.

If we introduce an online store, we may need to collect additional information necessary to process and fulfil orders. Depending on how the store operates, this may include information such as:

• Name
• Email address
• Billing information
• Shipping or delivery address
• Order information
• Payment or transaction information
• Information necessary to provide customer support

Payment information may be processed by a third-party payment provider rather than being stored directly by Sure Ground Life.

When an online store is introduced, we may update this Privacy Policy to provide further information about the specific payment processors, ecommerce services, delivery providers and other services used.

Sure Ground Life provides Christian parenting resources, toddler resources, colouring books and other family-oriented content.

Our website is intended primarily for adults, parents, caregivers and other individuals interested in Christian faith, theology, Christian living and family resources.

We do not knowingly encourage children to submit personal information directly to us.

We do not require children to create accounts or provide personal information in order to access our general website content.

Parents and guardians should supervise children's use of the internet and should avoid providing personal information about children through our website unless it is necessary and appropriate.

If you believe that a child has provided personal information to us unnecessarily, please contact us at hello@suregroundlife.com so that we can review the matter and take appropriate steps.

Where South African law provides additional protections for children's personal information, we will comply with those requirements.

Because Sure Ground Life focuses on Christianity, theology and living a life of faith, visitors may voluntarily choose to communicate with us about their beliefs, religious views or personal circumstances.

You do not need to provide information about your religious beliefs or other sensitive personal information in order to browse our website or use our general resources.

Please avoid submitting sensitive personal information through our contact forms or other communication channels unless it is genuinely necessary for your enquiry.

Where sensitive personal information is voluntarily provided to us, we will handle it in accordance with applicable privacy laws.

Our website may contain links to websites, retailers, platforms and services operated by third parties.

These may include websites such as Amazon, Gumroad, payment providers, social media platforms, external resources and other websites referenced in our content.

When you follow a link to a third-party website, you are leaving the Sure Ground Life website.

We do not control the privacy practices, security, content or policies of third-party websites.

We encourage you to review the privacy policy of any third-party website before providing personal information to it.

We do not sell, rent or trade your personal information.

We may share personal information with trusted third-party service providers where reasonably necessary to operate our website or provide our services.

These may include providers involved in:

• Website hosting
• Website security
• Email newsletter delivery
• Website analytics
• Digital product delivery
• Payment processing
• Ecommerce services in the future
• Technical website services

We may also disclose personal information where required or permitted by applicable law, including where necessary to comply with a legal obligation, protect our rights, prevent fraud or misuse, or protect the safety and security of individuals or our website.

Some third-party service providers used by Sure Ground Life may operate or store information outside South Africa.

Where personal information is transferred to or processed in another country, we will take reasonable steps to ensure that the processing is handled in accordance with applicable privacy laws, including applicable requirements under POPIA.

Third-party service providers may also have their own international data-transfer arrangements and privacy policies.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, disclosure or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

While we take reasonable precautions to protect information, you acknowledge that internet communications carry inherent security risks.

We will retain personal information only for as long as reasonably necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.

The appropriate retention period may depend on:

• The purpose for which the information was collected
• The nature of the information
• Whether there is an ongoing relationship with you
• Legal, accounting or regulatory requirements
• Legitimate business requirements

When personal information is no longer reasonably required, we will take reasonable steps to securely delete, destroy or anonymise it.

Subject to applicable law, you may have rights concerning the personal information we hold about you.

These may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or outdated information
• Request deletion of personal information where legally appropriate
• Object to certain processing of your personal information
• Withdraw consent where processing is based on consent
• Object to direct marketing
• Request information about how your personal information is being processed

We may need to verify your identity before responding to certain requests.

These rights are subject to any limitations or exceptions provided by applicable law.

To exercise a privacy-related right or ask a question about your personal information, contact us at: hello@suregroundlife.com.

Where we send direct marketing communications by email, we will do so in accordance with applicable law.

You may object to receiving marketing communications from us at any time.

Marketing emails will include an appropriate method for unsubscribing or requesting that future marketing communications stop.

Unsubscribing from marketing communications does not necessarily prevent us from sending important administrative or transactional communications where necessary.

If you have concerns about how we have handled your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the matter.

You may also have the right to lodge a complaint with the Information Regulator of South Africa.

Further information about the Information Regulator and the process for lodging a complaint can be obtained from the Information Regulator's official website.

We may update this Privacy Policy from time to time.

Changes may be made when we:

• Add new website functionality
• Introduce new products or services
• Launch our own online store
• Change third-party service providers
• Change our use of analytics or cookies
• Make changes required by law
• Change our privacy practices

When we make changes, we will update the “Last updated” date at the beginning of this Privacy Policy.

We encourage visitors to review this page periodically.

If you have any questions, concerns or requests relating to this Privacy Policy or the way Sure Ground Life handles personal information, please contact us:

Sure Ground Life
Email: hello@suregroundlife.com
Website: suregroundlife.com
Country: South Africa

Last updated: 6 September 2026